One day an Assistant is working on a project, only to find out the next day, the entire project has been scrapped. The job is demanding, fast-paced and Assistants have to deal with many changes to work plans. It can hard to find the time to sit down with your Executive to discuss your goals and objectives, and of course, then the problem we hear the most, what goals and objectives should you set for your Assistant role? You are so busy organising everyone else and making sure your Executive is set for the year ahead. We know it is common for Assistants to leave their goal-setting right to the last minute. Over the year’s we have written a lot about performance reviews and setting goals and objectives for Assistants. So, where do Assistants start? How do you set SMART objectives for your Personal or Executive Assistant role? Goal setting is essential for Assistants and something they must do every year to be successful in the role. The Personal and Executive Assistant role has expanded way beyond arranging diaries and booking travel.īut, without a coherent list of objectives for the year ahead, Assistants will struggle to measure their success against the ever-expanding workload and tasks Assistants are expected to tackle. They have to be savvy with all forms of technology, and of course, their emotional intelligence must be second to none. They have to understand all of the administrative systems across the business. The Assistant role is continuously changing.Īssistants are being asked to take on so much more work than ever before.Īssistants have to be a sounding board for their Executives. Without clear objectives for the year ahead, it isn’t straightforward for Assistants to scope out their role. ![]() It is critical to your success as an Assistant. Setting goals and SMART objectives do go beyond performance reviews, though. It isn’t easy without setting objectives.Īssistants should take a proactive approach to their objectives to ensure they have a series of pointers that will lead to a fantastic performance review. If an Executive takes little time to help their Assistant set reasonable objectives, how do they know what to judge the Assistant on? How can they evaluate their Assistant and set a career development plan? They can be taken for granted, can be mismanaged, and can be left without a clue as to what is expected of them in the role. SMART objectives for Executive Assistants are crucial because, without them, Assistants can be at such a disadvantage.
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